Marketing Communication Plan Essay Example | Topics and Well Written Essays - 3250 words

Marketing Communication Plan - Essay Example (Varey 2002) It is a challenge because of the fact that every day newer modes of communication are being invented and more rapid to that is the accelerated rate of using these modes creatively. Those marketers who still rely solely on the traditional methods and deny any chances of creativity in the marketing communication, they are ultimately at a high risk, in most of the cases, of being left behind by the more creative marketing communication plans, which are capable of appealing the customers in more efficient manner, provided the claims in these communication plans are supported by the product availability and quality. (Taylor 2004) The knowledge society is not the only dimension that the marketers need to consider, rather there are multiple dimensions that need to be considered and duly taken care of while conceiving, developing and implementing the communication plan. These factors include the changing behaviours and preference of the target audience, the need of the product, availability of alternatives, communication plans of the competitors and so on. Thus it is imperative for the marketing communication planner to take into account all these factors while developing a marketing communication plan. (Hooley et. al 1984) In the beginning, this plan will analyze the market situation with reference to the abovementioned products. Various dimensions of the market will analyzed in this regard, such as, consumer demand, search behaviour, brand loyalty, market characteristics and definition, sales and suppliers' market shares, market dynamics (innovation, new entry and price trends), product innovation, manufacturing and trade, entry conditions and price trends. Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for the marketing communication. This will include both, the marketing goals and the objectives and would be aligned with the situation of the market already analyzed. Afterwards, we will develop the statement of strategy. This strategy statement will identify and hi ghlight relevant public, logic, and communication channel, type of medium and timing of each strategy. Once the statement of strategy has been developed, our next step would be to sketch the profile of the target audience and each targeted segment of the market from the dimensions which are of the key significance to the marketers and those who implement the marketing communication plans. Afterwards, we will explore and analyze various tactics and plan of marketing action plan. After this, we would move to description of the concerned 3 Ms of the production (which includes, man and women, money and monitoring). Lastly, critical path of these activities will be developed in order to ensure successful and effective implementation of the plan. Analysis of the Market Situation Consumer demand In a recent market research report by

Journey to New Zealand Personal Statement Example | Topics and Well Written Essays - 750 words

Journey to New Zealand - Personal Statement Example I went ahead passing roads, trees, people, mountains, rivers and many other amazing things. I landed in New Zealand getting residence visa there. I got the help of a local agency who guided me from airport shuttle transfer to finding a standard accommodation at reasonable price. I had been residing there for my new settlement after my mother land. New Zealand was full of myriad attractions which brought a constant delight in the curious eyes. I dived my soul in pulling the fascination through visiting the towns of the Bay of Islands in the north to Dunedin in the south. My moments were flying on the feathers of an anonymous non-muddy bird. I became a human belonged to this whole world which called me here and there. I couldn't stop anywhere forever. I had to move on the calling of the wind for the passion of my mind. It was the mid of Jan, 1998.In the one afternoon, a postman knocked my door, and I greeted a letter of my best friend who lived in another continent, and it was America discovered by Chinese people seventy years before Columbus. It is also said that these people had also discovered Antarctica, and they reached Australia three hundred and fifty years before Cook. I am not an historian, but it was my tribute to them. Making no delay, I sought the help of the agency who introduc... They ensured my air ticket for my destination within 24 hours. I kept the ticket in my hand bag with utmost care before several days of my journey. I was cheered and without any mental stress as I had a belief that my agency had done the perfect job for my trip. I boarded on the air X which continued to be the only North American operator of the A340-300 AND A340-500. It assembled travelers from many destinations of the world. It flew from New Zealand to Stockholm, then to Germany. It allowed the passengers to loiter around the airport for refreshment for the next transit in Canada before reaching the final destination. I was called by the immigration officer, "Please show your Passport." "What! You don't have Canadian Visa Strange! Who let you come here by the wrong flight No body marked you" I was stuck and found no words at that moment. I was observing the attitude of the officer standing as a statue for several minutes. I tried to become easy and tell the fact done by my agency i n New Zealand. I tried to make a clear voice, but it became thinner and thinner by an unexplained fear. First of all, I didn't meet the strict German officer before and the second matter was I was not good in English communication to explain in an organized manner. The German man was speaking British English very fluently as he used to communicate globally. I made a hissing sound, "It is my agency." He gave a slight shout, "Your agency" "Yes, the agency in the New Zealand who arranged my ticket for my trip from New Zealand to Seattle to meet my bosom friend," I told. He replied strictly that my intention was good to meet my friend, but my route was wrong. I asked for a permission to make a phone call to my agency. I was permitted very easily but I was warned that I was not

Death of a Salesman by Arthur Miller

Death of a Salesman by Arthur Miller Death of a Salesman by Arthur Miller. Arthur Millers Death of a Salesman, written in the years following World War II (WWII), is widely considered to be among Americas most celebrated theatrical works. Willy Loman, the plays protagonist, is a salesman whose dwindling commission can no longer afford to maintain the lifestyle his family leads. As the plot unravels, what is revealed is a contrarian depiction of the American Dream, the notion that wealth, material comfort, and the happiness they supposedly provide can be attained with hard work. The play was massively popular because it shed light on what many Americans felt was an unrealistic pressure placed on their shoulders; rather than work to be happy, Americans were working to be financially wealthy. The discontent of Willy and his descent into darkness, both moral and mental, embodied the reality of the American middle class. Life in American pop culture was a saccharine, morally whitewashed stereotype, presenting expectations to which few could live up. Pressured to work and achieve the financial successes expected in a post-war society that covets monetary excess, Willy is slowly driven into a state of emotional and mental ruin. Essentially, Willy dies doing all the right things a typical American man in the Post-War Era ought to. Scholar Gerald Weales asserts that for Miller, Willys tragedy lies in the fat that he had an alternative he did not take, [and] having chosen the wrong star he reached fro it until he died of stretching. A significant part of the plays popularity is grounded in this clash of ideology the sparring concepts of American wealth and prosperity with individuality and reality. Terry Otten writes in Temptation of Innocence in the Dramas of Arthur Miller that Death of a Salesman, probably more than any other dramatic play, provokes critical [arguments] about the viability of tragedy in the modern age and particularly in American culture. Willys descent is found in all aspects of his life, from the stock character of the nuclear family to gainful employment and the desire to achieve and earn more in life. Members of his immediate family his wife, Linda, and his youngest son, Happy, in particular reinforce the notions that drive Willy into his state of despair. Ironically, Willy can never shake himself free of the shackles he fastens to his own life by holding onto the illusory notion that he can somehow become wealthy by simply living life the way he thinks it should be lived. He still looks up to Ben, an older relative who built his wealth off African diamond mines. The only Loman to leave material gain behind is Willys eldest son, Biff, who with his work in Texas represents the agrarian icon of American life glorified before financial gain dominated the cultural zeitgeist. Consequently, Willy looks down on him to a degree, concluding that Biff can never attain the dream in his current role. Ironically, Biff is perhaps the sole character in the play to accurately observe what happens to his father, and disillusioned by Willys state, decides to seek his own path to happiness and the American Dream. The concept of the dream is something that is debilitating to Willy; the more he pursues it, the further he descends, growing increasingly delusional in his encounters with his sons. His moral fiber, a concept valued possibly even more in Protestant America than money, wanes as he takes on a mistress despite his wifes devotion. In keeping with the concept of materialism eroding the human spirit and morality, Biff, the character least associated with Willys lifestyle, is the one to gain the most from Willys suicide, a path upon which the salesman ventured in order to provide his eldest son with a life insurance settlement. At the end of the play, it is revealed that Linda has made the final payments on the house she and Willy spent their lives paying off, stating that they are finally free. Arthur Millers story of the destruction of a middle class American worker follows the structure of a classic protest play, or a stage play with a social message. Dan Vogel writes on the complexity of Willys character and the plot at large, stating that despite Willys end, his story is not necessarily a tragedy since Death of a Salesman merely tells the story of a little man succumbing to his environment, rather than a great man destroyed through his greatness; there is no question of grandeur in such a tragedy. I. R. Choudhuri notes the irony of the American Dream is what draws its audience, stating that democracy proclaims the individual in society to be free, and American democracy, in addition, approves the myth of [Willys] infinite success and happiness; and yet, these same laws and social conventions constrain and frustrate him in what he has come to believe as the birth-right of a member of the greatest open society. For Choudhuri, Millers approach to the theme of the play is drawn through undistinguished citizens, everyman-type characters whose appeal to the typical American audience is in their mundane nature. Willys circumstances are not outlandish and fantastical. He is not a Danish prince avenging the death of his father, nor is he a Moor in Venice struggling against the machinations of a society that ostracizes him. Lomans downfall is perhaps the most appealing part of the play and the component of Millers work that made Death of a Salesman so popular. Willys demise is not something out of a fairy tale it is by his own hand metaphorically and in the end quite literally. Loman cuts himself off from any help he might get from his neighbor, his sons, and his wife; unsure even of his performance as a salesman should he act the rugged individualist or play at casual charm? Willy feels deeply guilty about his past performances as a breadwinner, father, and husband. The pressure placed on Willy warps the values of the family and leaves the protagonist unsure of his identity, which leads to his destruction and ultimately made the play palatable for an audience who may very well have been a collection of Lomans. BIBLIOGRAPHY Bigsby, C.W.E. (2000) Modern American Drama, 1945-2000. Cambridge: Cambridge U P. Bloom, Harold (ed). (1991) Willy Loman. New York: Chelsea House Publishers. Bloom, Harold (ed). (1996) Arthur Millers Death of a Salesman. New York: Chelsea House Publishers. Bloom, Harold (ed). (2000) Arthur Miller. Philadelphia: Chelsea House Publishers. McConachie, Bruce. (2003) American Theater in the Culture of the Cold War: Producing and Contesting Containment. Iowa City: U of Iowa P. Miller, Arthur. (2005) Death of a Salesman. New York: Penguin Books. Otten, Terry. (2002) Temptation of Innocence in the Dramas of Arthur Miller. Columbia: U of Missouri P.

Katherine Mansfields Six Years After :: essays papers

Katherine Mansfield's Six Years After In the short story ‘Six Years After’ written by Katherine Mansfield. There are many stereotypes (mostly aimed at men) and role-playing (played by men). When it comes to men and women, men are always the ones taking care of things or being ridiculed. In this essay I will prove that role-playing is what the author is trying to point out as the key theme in this short story. The steward plays the role of a host type of character. He was doing everything he could do in his power to make this couple as comfortable as possible. He went out of his way to put up chairs where there was available shelter, and tried to place them in a spot with the least amount of smell as possible. Another example of role-playing in this novel is when the Husband goes to tip the steward for his excellent work. The husband’s wife tries to tell him what kind of money he should tip the steward, but the husband just listens and tips what he thought the steward should get. This is a classic example of the man being in charge as the man of the house. The man has to show everybody that he is in charge and what he does goes. After the husband tips the steward, he asks his wife if she thinks that is a good tip. The wife simply agrees. When the wife does this it reinforces the husband’s ego of being the one in charge. On the third page of this story, the wife makes fun of her husband by telling him that his hat makes her snicker. She tells him that he looks like a burglar. obviously he was not very amused. He tries to justify his hat by telling her that the hat that he was wearing is one of the best hats he has ever owned. He also mentions that the hat had very rich white satin lining. He believed that this was the hats better attribute. He then took off his hat and then made her touch the lining. Regardless of the fact that the hat made his wife snicker, he turns the conversation around and tries to convince her that the hat is nice. That is lined with very rich white satin. Surely it must be good! â€Å"how often had she rubbed between finger and thumb his coat, his shirt cuff, tie, sock, linen handkerchief† this quote shows that the husband is always doing this when his wife makes a comment about something.

Integration Discussions to Include in Learning Portfolio Essay

The term communication was derived from the Latin ‘communis’ meaning â€Å"to share† that is, sharing of concepts and ideas, feelings and emotion. In a literal sense however, communication means to inform to tell, to show, or to spread information (Singh, Amrik, Yadav, & Seema 2003, p. 1). Communication is vital to any organization as it constitute the life of the entire organization while culture is the essence of an organization. When the management becomes concern on results and outcomes rather than on the techniques and processes, the management becomes concern only on employees’ productivity but not with their welfare. Business organization should be people oriented and its written communication or its policies must be clearly and rightly enforce and should not hinder employees from enhancing their full productivity potential. Maydan (2003) pointed out that organizations, as entities, â€Å"are also embedded in cultures, and organizing is a communication process† (p. 1). In a sense, organizational culture and policies it self are both part of communication. Thus, poor policies and policies that are poorly enforced both affects the organizational performance as well as the organizational life of business organization. It means that the employees’ effectiveness is affected by poor implementation of policies such as limiting employee’s communication with other employees in other departments and also employees’ access to management because it effectively isolate them from people they perceive as source of moral strength and information. It also effectively weakens their productivity. It is widely accepted that team work provides a better working relationship in any business organization. Here the degree to which work activities are organized around teams rather than individuals enhances the employees’ effectiveness and productivity. This is clearly illustrated in the game of basketball. Teams that play as a team have higher chances of winning. Team work also creates fun as working together for a common cause â€Å"creates group spirit, lightens up the atmosphere, and reduces tensions and conflicts (Dinsmore & Cabanis-Brewin, 2006). Team work is an example of effective communication. How the problem of communication could be avoided There are perhaps a number ways to avoid the problem of communication. Management should allow employees some freedom to communicate freely with other employees on matters relating to their jobs. Having a delivery person to convey messages to other department in the same business organization delays important communications that are may be vital for the company’s growth. Business companies should be people oriented than profit oriented by focusing more on their employees welfare. It is true that even losers can turn into winners when they properly motivated. Employees gain more confidence and satisfaction through increased self-esteem and pride in their organization. In this way, employees can enjoy their work and they will become more productive in return. Aside from allowing employees some freedom to communicate, the management should also encourage its employees to innovate and take risk rather control them forced them to do more work. Gryskiewicz (1993) aptly stated that risk taking does not mean â€Å"taking a blind chance† rather it is a decision to implement â€Å"a well-reasoned idea where benefits would far outweigh the loss, should that occur† (p. 119). The problem of communication can be avoided if the management would be more people oriented. That is, if the management allows their employees to make some mistakes but at low cost, and to let them try their ideas. Attention to detail and aggressiveness When companies pay attention to details and become more demanding to their employees to come up with better results, the more pressures they imposed on their employees to exhibit precision, analytical skills, and attention to details. However, this is counter productive because this does not encourage employees to be innovative or risk takers. The company should not create an organizational climate of fear rather; it should strive to create a climate of trust. That means, allowing employees to even commit mistakes and to let them acknowledge such mistakes. Paying attention to details however is not bad; indeed it is important that company management should pay attention to details though this does not guarantee success. Details of transactions, of goals and objectives, and of business strategy to be implemented are important for the management to aware of. But when it comes to committing mistakes and risk taking, the management should display trust and confidence in their employees. Aggressiveness on the other hand is an important character of any employee. People who are aggressive are competitive and achieved more. It is far desirable than easy going attitude. Being aggressive is a positive quality as it will get one ahead of others who are not aggressive. Going back to a game of basketball, a team who is more aggressive is likely to win the game. But aggressiveness is not always viewed as positive and beneficial quality. Many people tend to view aggressiveness as the tendency to actively oppose someone else’s position or viewpoint. But viewed in the context of competitiveness, aggressiveness is positive quality that can help employees achieved more. Reference Dinsmore, P. C. & Cabanis-Brewin, J. (2006) The AMA Handbook of Project Management USA: AMACOM Div American Mgmt Assn Gryskiewicz, S. S. (1993) Discovering Creativity USA: Center for Creative Leadership Maydan, A. (2003) Understanding Organizations Through Culture and Structure USA: Lawrence Erlbaum Associates Sing, Amrik, Yadav & Seema (2003) Business Communication India: Anmol Publication PVT. LTD

Competency Statement Essay

To advance physical and intellectual competence†¦ It is essential to the growth and development of every child to advance their physical and intellectual needs. Preschool age children have a short attention span. They learn by example, and learn by activities that are interesting to them. I keep their minds fresh by including fun games in the weekly lesson plan that improves their physical, cognitive and creative development. I do this on a daily basis. I sing songs, read books and talk about shapes, colors, numbers and letters. I encourage all children to be active, especially, during outside play. I provide the children with opportunities to develop their upper body strength by rolling balls, swinging, and throwing bean bags. I also focus on running, jumping, and balancing to help strengthen their lower bodies. At the center, we come up with all sorts of active games to build up both gross and fine motor skills. I included a game called â€Å"Sleeping Giants† into my weekly plan that is a combination of pretend play and physical activity. The â€Å"Sleeping Giants† game stimulates imagination and multi-directional movement while strengthening their heart, lungs, muscles, and agility. During the game, children will use their large motor skills to run or jump while listening for me to say â€Å"Sleeping Giants†. When I call out, the children will try their hardest to stay quiet to represent a sleeping giant. Then when I call out â€Å"Walking Giants† the game continues and allows the children to be active and freely express themselves.